jane wells is at one in california with details on that. jane? >> reporter: hey, bill. the manager here at this best buy won't give us specific numbers but he says sales so far after 10 1/2 hours are "on track." part of best buy's restructuring is something called the renew blue initiative which citigroup says they're trying to emphasize customer experience, improve it in the stores, something they've struggled with. they've reilly tried to pump up employees today. here's you, brandon. how has the experience been so far? >> pretty good. >> what did you buy? >> assassin's create 3. >> your mother lets you play that? >> yeah. >> we'll talk later. but the employees have been staying chipper and good-natured. i don't know how they're doing it because you can tell i'm getting a little punchy. i'm about ready to rip somebody's head off. but the big deal other than this smooth transition, there was one bottleneck earlier. around 4:00 a.m. everybody had had gotten in but the line to get to the cash register was taking over two hours. ininterviewed on live tv one said who said h